The key to medical device leadership is in the uniqueness of
the technology and how it is different from its competitors. This
differentiation is always protected by patents and other forms of
intellectual property protection.
Medical device companies not only need to better understand
the landscape of IP in the field they are trying to enter, they have to
learn to navigate through that minefield in order to establish a foothold
of their own. Typical IP in a startup company is limited to the technology
they own. This is a good starting point but sometimes not enough.
Experienced attorneys and medical device companies know how to work around
patents and/or limit their effectiveness. This is done through Blocking IP
Strategies.
On the other hand, the value of the medical device company
is first in the IP portfolio that it owns and how well that portfolio
protects the field of practice and application of the technology. This is a
challenging task that requires expertise in IP portfolio development and
patent filing.
Emerging Medical Solutions has available the expertise to
help entrepreneurs in planning their portfolio and effectively protecting
their business.